Junk Food in Japan: Otokomae Tofu Mushi Pan Steamed Bread’

Mochi Mochi Mushi Pan, a steamed bread with a mochi-like texture is my current favorite Japanese convenience store junk food. (Not that I eat much from convenience stores, but I do enjoy observing their product development and marketing campaigns.) I was very happy to find a new variety of mushi pan that I like very much. Like Otokomae Tofu sweet cream bread, this one is a ‘korabo‘ between Otokomae Tofu and industrial bread maker Pasco.

Otokomae Tofu Mushi Pan 男前豆腐店蒸しパン is really good! If you are in Japan and into mushi pan and/or Japanese convenience store junk food, this is worth looking for.

Otokomae Tofu Mushi Pan Steamed Bread  男前豆腐店蒸しパン

Otokomae Tofu Mushi Pan Steamed Bread - Package

Otokomae Tofu Mushi Pan Steamed Bread  男前豆腐店蒸しパン

Otokomae Tofu Mushi Pan Steamed Bread

Otokomae Tofu Mushi Pan Steamed Bread  男前豆腐店蒸しパン

Otokomae Tofu Mushi Pan Steamed Bread - detail

How Did Otokomae Tofu Mushi Pan Taste?
While the Otokomae Tofu cream bread was good it didn’t really wow me, this one has some wow factor to it! Some tofu is a bit crumbly and mochi pan is sticky and gooey. I was amazed that this mochi pan was both soft and moist and a bit crumbly!

It has a slight fruity fragrance that I imagine is supposed to simulate the fresh fruitiness of Otokomae Tofu, yet I suspect that it is neither natural or the fragrance of soybeans. Nice detail though.

The texture is more silky than ‘bready’, that keeps it on the tofu concept. While chewing it becomes creamy, just like tofu.

The taste is also similar to the texture, while it feels more ‘bready’ than tofu, the taste is very much of tofu. If you took a bite of this mushi pan, not knowing what it is, you would likely think ‘tofu’!

Tastes great and seems that it must have been very difficult to get the ‘tofu effect’ in steamed bread. I imagine the Pasco product development laboratory staff gave themselves a collective pat on the back when they pull this one off.

Otokomae Tofu Mushi Pan Steamed Bread  男前豆腐店蒸しパン

Otokomae Tofu Mushi Pan Steamed Bread - detail

Availability
According to Otokomaedofu’s blog this product will be available until February 28, 2010 in supermarkets and convenience stores in the Kanto, Chubu and Kansai regions (roughly the area between Tokyo and Osaka). Their tofu can be found in the tofu sections of most supermarkets.

Junk Food in Japan: Otokomae Tofu Mushi Pan Steamed Bread  男前豆腐店蒸しパン

From the Company Profile Page on Website - 'DonDondoko' is the Boss

Mothers Don’t Let Your Babies Grow-up to Work at Otokomae Tofu!
Though they make crazy great tofu, this is one odd company. In Japan, this is a company from the very wrong side of the tracks and one that is not really even plausible in old Kyoto. Despite the wacky corporate identity and website, this is a company to be reckoned with. Not just because it makes amazing tofu, but because just three years after the company opened for business the boss (shown above) was giving demonstrations abroad and actually shipping tofu to the US! (See this 2007 Japan Times article for details.)

According to commenter Akiko, the company profile above is fiction.

Links
Otokomae Tofuten Corporate Website (Japanese only)
Otokomae Tofuten on Facebook (in English)
Pasco Shikishima Baking Company (Japanese)

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7 Responses to “Junk Food in Japan: Otokomae Tofu Mushi Pan Steamed Bread’”

  1. akiko says:

    YOu are misunderstanding. That is NOT the company’s profile. It is the profile of the character of the fictional story on their website.

  2. Lyn says:

    Hi! I love the look of the mushi pan, do you knwo where I cna find a good recipe for it?

  3. Peko Peko says:

    Hello akiko, Well, I don’t think that I am misunderstanding, the company profile is misleading. Where is the actual company profile?

    Hello Lyn, I have been looking for a good recipe for mushi pan and Miwa was trying to make it before. We never even got close. An American chef friend who is in Kyoto for 3 months had some and told me how he thinks it was made. It sounds like a pretty convoluted bread recipe. I will see if we can produce a sticky gooey mushi pan recipe someday.

  4. yummmy…… thx for ur share i’d love to follow u.anyway happy new year ~~~~~~~~~~~

  5. diva says:

    just looking at this bread makes me hungry. love its milky whiteness. if only we could get it here.

  6. [...] Mushi Pan Manie ist KyotoFoodie, da gibt es Bilder von einem Mochi-Mushi-Pan und auch einem mit Tofu. Es sieht so unglaublich lecker aus… Das bei KyotoFoodie ist aber leider ein fertig gekauftes [...]

  7. If you have a newer over/microwave, a lot of them come with steam cook function which makes fantastic mushi-pan and man-ju! Try it, the recipe itself is simple enough to find…

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