Posts Tagged ‘korabo collaboration

Junk Food in Japan: Otokomae Tofu Mushi Pan Steamed Bread’

Junk Food in Japan: Otokomae Tofu Mushi Pan Steamed Bread’
Mochi Mochi Mushi Pan, a steamed bread with a mochi-like texture is my current favorite Japanese convenience store junk food. (Not that I eat much from convenience stores, but I do enjoy observing their product development and marketing campaigns.) I was very happy to find a new variety of mushi pan that I like very much. Like Otokomae Tofu

Junk Food in Japan: Otokomae Tofu Cream Pan Sweet Bread

Junk Food in Japan: Otokomae Tofu Cream Pan Sweet Bread
I have been captivated by a duo of new junk food products in Japan! Here is the first of the duo. This is convenience store junk food sweet bread flavored with tofu. The tofu is made by a an upstart tofu company in rural Kyoto called Otokomae Tofuten that burst onto the scene about five years ago. Their brand name…

Bread and Spice: Hararyokaku Seven Spice Rusk Biscuit

Bread and Spice: Hararyokaku Seven Spice Rusk Biscuit
Called ‘korabo’ in contemporary Japanese — collaboration and co-branding, is getting some traction among the often stodgy old merchants of Kyoto too. Though perhaps a purist at heart, I am quite a fan of some of these collaborations. I was quite amazed to see my absolute favorite shichimi seven spice dealer, Gion Hararyokaku, doing a collaboration with the mediocre Shinshindo…

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