Otokomae Tofu Products

Otokomae Tofu is a company based in Kyoto prefecture that burst onto the supermarket shelves several years ago and is by all accounts a runaway success. The company name is very unusual, ‘otokomae’ means handsome or good-looking. (You will no doubt notice the character ‘男’ all over the packaging and even on the tofu itself, in some cases, ‘男’ means ‘man’.) Think of a tofu company in the English-speaking world called Handsome Guy Tofu. It is an ironic name in a country the traditionally displays little or no irony in public life and commerce. This brand name has helped the company score some marketing and PR points, I think. However, Otokomae Tofu makes the very best tofu that I have eaten. There are some famous old tofu shops in Kyoto, Morika and so on, and their tofu is very good but I don’t see the same quality among such a variety of products. So, I really like Otokomae Tofu and eat it at home a lot. Most supermarkets stock at least some of their products. They are a bit more expensive that other tofu, but the extra cost is well worth it, especially if you like tofu. The other day I bought a package of the cheapest tofu I could find in the supermarket, about 90 yen and it was indeed flavorless compared to Otokomae Tofu. Several of Otokomae Tofu’s products are so rich and creamy that they can just be eaten like ice cream or yogurt, right out of the package with no soy sauce or garnish.

Otokomae Tofu has an impressive line-up of products and I think I have tried them all, except for some minor seasonal ones. Here is a selection of what I like and also what is generally available at larger supermarkets in Japan. First, my favorites:

Fav 1: Purveyors to Nabe Gourmands: Otokomae Tofu 男前豆腐
This is Otokomae Tofu’s first product, the recipe that literally made the company and brought the founder to Kyoto. The specially developed package contributes to the unique taste and very dense texture. This tofu is very handmade looking and is not the usual square block. It is wrapped in gauze-like fabric and the package has a water trap at the bottom so it is well-drained of water when opened. This keeps the tofu damp and fresh but removes excess water.

The fragrance is fruity and the richness of taste is created with plenty of premium soybeans from Hokkaido. This tofu was made for nabe and sukiyaki. In fact you will notice the vertical red stripe on the right side of the package that reads 鍋将軍御用達 (nabe shogun goyotachi). If you have seen the film or read the book Shogun, you will know that this means military general. Nabe shogun or yakiniku shogun is a term used for someone who feels compelled to do all the cooking when having nabe or yakiniku with friends or family. (I am one of these slightly compulsive, perfectionist types.) Goyotachi means to be a purveyor of goods, usually culinary related, to the Imperial Household. Many confectionaries in Kyoto boast this inscription their noren curtain or shop interior. This ironic populism illustrates more of Otokomae Tofu’s clever humor sense and marketing acumen.

Otokomae Tofu (男前豆腐)

Otokomae Tofu Package Detail - Notice the Water Trap at the Bottom (男前豆腐)@

Otokomae Tofu After Unwrapping

Fav 2: Otokomae Aburaage 男前油揚げ
Aburaage is tofu that has been sliced thin and deep-fried. Aburaage can be used in soups and takikomi gohan. Aburaage is usually light and airy due to the deep-frying process. Otokomae Tofu’s aburaage is impossibly dense and heavy, with an equally dense and robust soy taste.

Aburaage can be used in many quick and healthy Japanese dishes such as soup, stir fry, takikomi-gohan and so on. (Aburaage recently appeared on KF in this okowa recipe and this niku jaga recipe.) I think that it can be easily adapted into Western cuisine quite well and could appeal to people that aren’t big tofu fans.

Otokomae Tofu’s aburaage is surely the best aburaage that I have encountered. If you can get your hands on some, I think you are sure to be pleased!

Otokomae Aburaage

Fav 3: Creme Fraiche Tofu? Oh yes! Meet, ‘Johnny’ 風に吹かれて豆腐屋ジョニー
This is the Otokomae Tofu’s second product and probably their most well-known. ‘Johnny’, or properly, ‘Wind Blown Tofu Shop, Johnny’ is a tofu product without peer on the supermarket shelves, both in terms of taste and image.

 ‘Johnny’ in a package shaped like a surfboard, the barcode for the product is a wave with a surfer riding it! (see photo below) This is the first Japanese tofu to sport a Western man’s name as the product name. (Tofu products named with Japanese mens’ names con be found in Japan.)

Otokomae Tofu’s founder told me that this tofu has become such an iconic product that some Japanese children think that ‘Johnny’ means tofu and don’t use the word ‘tofu’ when telling their parents what they want to eat!

Now, when I think of kids and their favorite food, I have to admit that I don’t think of tofu. Kids want ice cream, right? Remarkably I sometimes find myself sitting on the kitchen floor eating this tofu right out of the package with a spoon and no soy sauce or other flavoring. This tofu is impossibly rich and creamy, it coats the palette and the taste lingers like ice cream. The taste, consistency and texture reminded me of creme fraiche, only with a ‘soybeany’ taste. If you didn’t know it were tofu, you might not realize it when encountering ‘Johnny’ for the first time.

Johnny: Surfboard Shaped Tofu Package

Johnny Package Detail: With Surfer 'Design Barcode'

Johnny Package Detail: Surfboard Shaped Tofu Package

Fav Package Design: Nippon Danji 日本男児
Nippon danji is the name of this tofu and it is a silky soft tofu intended for yudofu (tofu hot-pot). Nippon danji expresses the qualities in the ideal man and is based on bushido, or the samurai spirit. The Japanese notion of masculinity includes the following values:

・to always takes full responsibility for his actions (no excuses)
・to always do what he says he will do (no need to make promises)
・to not complain (not be weak)
・to protect his family, society and country
・to never betray another

Interestingly this tofu package features a bare-chested guy drinking directly from a huge bottle of sake. There is nothing like this on the supermarket shelves!

Manly Silky-soft Tofu Nippon Danji Package

While hard drinking isn’t ‘officially’ a part of Nippon danji, it is said that the men of Kyushu are the most masculine men in Japan and that they are in general avid drinkers. Japan’s strongest alcoholic beverage, shochu comes from Kyushu. (However, I think the — official or unofficial — hardest drinkers in Japan are from Kochi Prefecture in Shikoku.)

Sake bottles in Japan come in two main sizes; 72o㎖ and 1.8ℓ. The guy in the picture is drinking from the 1.8ℓ bottle!

Thanks to this package design, I suppose the day is now coming when a tofu package will include a parental advisory!

Manly Silky-soft Tofu Nippon Danji Package - detail

Tagline (bottom): 本物の男前はあなたを裏切ったりしない。Honmono no otokomae wa anata wo uragittari shinai.
Meaning: A real man would never disappoint you.

Tofu, that makes a statement!

Some Other Popular Otokomae Tofu Products
Here are a few other products that you ought to be able to find in most large grocery stores in Japan.

Product: Masahiro Yudofu
This is tofu for yudofu, simmering in broth. The face on this package is that of the man who actually makes this tofu in the Otokomae factory. The underside of the plastic package has a 男 character which impresses the character into the tofu which makes for an attractive presentation.

Masahiro: Masahiro is the name of the man on the production line that makes this tofu.

Masahiro: Attention to Detail

Product: Atsuage Fujiyama 厚揚げフジヤマ
Atsuage is tofu that has been deep-fried, but unlike aburaage it has not been cut thin before deep-frying. Atsuage tofu is great in soups and nabe. When I do sukiyaki, I often use atsuage instead of regular tofu.

These come in triangular pieces, hence the reference to Mount Fuji in the product name.

Atsuage Mount Fuji

Product: Otokomae Kinudofu 男前絹豆腐
Kinu is silk in Japanese and the softest tofu is called kinogoshi: silken tofu. This product is Kyoto-style, extra soft and only available in winter.

Otokomae Kyoto-style Silken Tofu, Limited Edition for Winter

Where to Buy Otokomae Tofu Outside of Japan
Currently Otokomae Tofu is available in limited quantity in the United States, Hong Kong and Singapore. Visit Otokomae Tofu’s Facebook page for the up-to-date list.

United States
California
Mitsuwa Marketplace
21515 Western Ave.
Torrance, CA 90501
TEL: (310) 782-0335

Mitsuwa Marketplace
3760 Centinela Ave.
Los Angeles, CA 90066
TEL: (310) 398-2113

Mitsuwa Marketplace
4240 Kearny Mesa Rd. #119
San Diego, CA 92111
TEL: (858) 569-6699

Mitsuwa Marketplace
665 Paularino Ave.
Costa Mesa, CA
TEL:(714) 557-6699

Mitsuwa Marketplace
675 Saratoga Ave.
San Jose, CA 95129
TEL: (408) 255-6699

New York
Katagiri & Co., Inc.
224 E 59th Street
New York, NY 10022
TEL: (212) 755-3566

Sunrise Mart (SoHo)
494 Broome Street
New York, NY 10012
TEL: (212) 219-0033

Sunrise Mart (East Village)
4 Stuyvesant Street, 2nd Floor
New York, NY 10003
TEL: (212) 598-3040

Dainobu (Midtown)
129 E 47th Street
New York, NY 10017
TEL: (212) 755-7380

Daido Japanese Market
522 Mamaroneck Avenue
White Plains, NY 10605
TEL: (914) 683-6735

Nara Japanese Foods
169 Main Street
Port Washington, NY 11050
TEL: (516) 883-1836

New Jersey
Mitsuwa Marketplace
595 River Road
Edgewater, NJ 07020
TEL: (201) 941-9113

Chicago
Mitsuwa Marketplace
100 E. Algonquin Road
Arlington Hts., IL 60005
TEL: (847) 956-6699

Hawaii
Marukai Wholesale Mart
2310 Kamehameha Hwy,
Honolulu, HI 96819-4531
Phone: (808) 845-5051

Don Quijote
801 Kaheka Street
Honolulu, Hawaii 96814
TEL: 808-973-4800

Hong Kong
Hong Kong Apita (Uny)
Cityplaza2
18 Taikoo Shing Rd.
Quarry Bay, Hong Kong
TEL: 852 2885 0331

Singapore
Isetan Singapore
435 Orchard Road
Singapore 238877
Singapore
TEL: 65 6733 7777

Links and Reference
Otokomae Tofu’s English Facebook Page
Otokomae Tofu’s Japanese Website

The island of Shikoku is Udon country. And 27 years ago, a man from Shikoku quit his job as a salary man and started Tsunamichi with the intent of making the best damn handmade noodles in Kyoto.

Now a lot of noodle shops have a sign out front reading, ‘teuchi soba‘ (handmade soba), ‘teuchi udon‘ (handmade udon), but actually, very few are really handmade. Tsunamichi is the real deal!

When the master is not cooking noodles in front of customers, he is upstairs making noodles! Making real handmade noodles is hard labor, and Tsunamichi is very popular. What’s more, Tsunamichi is open not just for lunch, but also dinner. Most Mom and Pop type noodle shops are only open for lunch, as it is just such hard work.

While waiting for my noodles, watching the master cook, the steady stream of customers… and then I noticed the sign with the business hours (open for lunch AND dinner), I was like, wow, this guy is superman!

Discovering Tsunamichi:
Paku and I were out looking for some lunch the other day, while I was taking her to a surprise destination; the grave of Lady Murasaki Shikibu, considered to have written the world’s first novel, The Tale of Genji.

It was lunchtime and we were starving and cold and I saw a sign for a noodle shop pointing down a little street and decided to investigate. Once inside, we soon realized that we had happened upon a mecca for Kyoto noodle lovers.

Later Paku searched on the internet and I talked to some friends, it seemed that somehow we were the only people around that had never heard of Tsunamichi!

Tsunamichi’s Miso Nikomi Udon

A Little About Udon:
Tsunamichi is not ‘Kyoto’, it is ‘country-style’ noodles, in Kyoto.

As stated above, Shikoku is udon country, or undon, as it is apparently called in the local dialect. And Sanuki Udon is the udon. When Japanese think of udon, they invariably think ‘Sanuki’. Sanuki is the ancient name of the country that is modern-day Kagawa Prefecture.

Knowledge of udon was conveyed to Japan more than 1000 years ago by the monk Kukai (Kobo Daishi). Kukai was from Sanuki and when he returned to Japan, in addition to Buddhism he taught what he had learned about noodles in China. And there, the seed of Japanese udon culture was planted. More than 1000 years later, this love of udon flourishes, the people of Sanuki are very, very particular about their udon.

In fact there is a strict and legal definition of what qualifies as Sanuki Udon.

• Must be made in Kagawa Prefecture
• Must be handmade
• By weight, water must be more than 40% as compared to wheat flour
• By weight, salt must be more than 3% as compared to wheat flour
• Must be ‘ripened’ (jukusei, 熟成) at least 2 hours before cutting

If you want to try a taste of Sanuki on Kyoto, Tsunamichi is the place.

Udon for Winter: Miso Nikomi Udon
I visited Tsunamichi twice in the last month and both times ordered the same dish, Miso Nikomi Udon (みそ煮込みうどん).

Nikomi, means to be simmered in. Miso is the same miso as miso soup. So, this dish is udon noodles that have been simmered in a thick miso based soup. The soup and udon noodles are placed in a small metal or ceramic ‘nabe‘, vegetables such as leeks added, plus sliced atsuage tofu, fish cake and a raw egg. This is cooked over high heat for five minutes or so. Until the veggies and egg are lightly cooked and is then served.

This is wonderful dish for winter. A rich and nutritious soup with thick, chewy udon. It is usually still boiling vigorously when served. After a few minutes, it starts to approach an edible temperature and about this time the egg is cooked. (If aren’t up for raw egg, this dish is safe.)

To further cool the soup and noodle mixture, it is spooned into a smaller bowl.

Shichimi (seven flavored chili pepper) can be sprinkled on either when it is transfered to this smaller bowl, or when it arrives, boiling vigorously in the nabe pot.

Tsunamichi serves both handmade soba and udon. Also, rice dishes like donburi. There are all the numerous noodle dishes, Tsunamichi doesn’t seem to offer any originals, just the classic Japanese lunch fare with noodles made with love and the taste and spirit of Sanuki.

Miso Nikomi Udon with Shichimi in a Small Bowl

notice the egg is now cooked

The Menu

Many traditional restaurants in Japan have their dishes written with brush and ink on these boards.

The Menu – Detail

Tsunamichi Store Front

Tsunamichi Store Front – Detail

Plastic food, even the plastic looks tasty!

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English:
English menu: none
English website: none
Service/Staff: Friendly
Price: 700 – 1,300 yen.
Location and Access: Bus, Subway. Tsunamichi is located about a 3 minute walk east from Kitaoji Bus Terminal, Kitaoji Subway Station and Kitaoji Vivre Shopping Center.
Address: Kyoto-shi Kita-ku Kitaoji-dori Karasuma Higashi-hitosuji Kita-iru Kitakamifusa-cho 39-2 (京都市北区北大路通烏丸東一筋北入ル北上総町39-2)
Telephone: 075-492-7860
Near Sightseeing Spot: Daitokuji Temple (10 min. bus)
Map:

View OpenKyoto/KyotoFoodie Map in a larger map

Winter is the season of both aozakana (literally, blue fish) and nabe (Japanese ‘hotpot’). Saba (mackerel) is a very unusual addition to nabe, and this includes black pepper! This is actually a family recipe from Paku’s house. (Yuzu was Peko’s addition) We both felt that while this was an unheard of recipe, including Western ingredients, it is completely ‘Japanese’.

This is another quick, easy and healthy dish, and in addition to being mighty tasty it is a complete novelty!

With a squeeze of yuzu and washed down with doburoku sake (another winter season favorite), this makes one heck of a dinner! Sure to warm the heart (and body) and lift the spirits!

Ingredients: saba (mackerel) fillets, udon noodles, greens (kikuna/shungiku is preferred but spinach is a fine substitute), shitake mushrooms, carrot, daikon radish, *mitsuba (Japanese wild parsley), yuzu (lemon or other citrus is an acceptable substitute), kombu (dried kelp), ginger and shoyu.
*optional

Saba: With fish boning tweezers or other similar tool, remove any remaining bones in the saba fillets. Cut into bite-sized pieces and marinade in shoyu and grated ginger for 15-30 minutes.

Dashi (stock): water, kombu, ginger, soy sauce. Simmer covered for like 15-30 minutes, while preparing the veggies.

Veggies: Chop the veggies to your liking. (Paku says to cut the daikon thin because it adds a lot of taste to the dashi, but you don’t want to cook it more than like 5 minutes.) Start with shitake, then carrots. Add the black pepper corns. Simmer for like 5 minutes then the fish and daikon. Greens go in last and according to Peko should not be over cooked, just al dente, if that even.

Yuzu: (or other citrus) quarter the yuzu. Slice some of the peel into thin strips for garnish.

Serve: Squeeze on the yuzu.

This is round one.

Udon; round two.
An excellent and filling finish to nabe is rice or udon. We went with udon. For round two, boil the udon until completely done (this isn’t nikomi udon) and serve in the same bowl. Ladle on more soup, garnish with yuzu peel and serve.

The ingredients

Lots of veggies and greens make this a healthy meal.
(kikuna in the center and mitsuba on the right)

Yuzu

Yuzu has a very delicate, yet VERY strong flavor. It is not bitter or astringent. Yuzu is more like a ‘food’ than a ‘flavoring,’ if you know what I mean. (Peko)

Black Pepper (just regular Western style pepper)

Tweezing out the remaining bones from the mackerel fillet.

Marinade the mackerel

Simmering the dashi

Simmering the veggies and fish

Greens at the end

Served with doburoku sake

Doburoku is a very thick, almost chewy ‘home brewed’ sake
doburoku is sweet, but don’t be fooled, it packs not a punch, but a wallop!

Peko is crazy for yuzu, so he squeezed some into the doburoku too! Yum!!

Round two, add the udon!

Udon – detail

All done. Paku put it a lot of pepper, but it was not overpowering.

Doburoku (濁酒) and nigorizake (濁り酒), often translated as ‘home brewed sake’ and ‘cloudy sake’, respectively, are unfiltered sake. Varieties abound, from dry to sweet and from ‘chewy’ to just ‘thick’. And, they all pack a wallop!

We had this domuroku (どむろく), from Nagano Prefecture, and we suspect that ’domuroku’ means ’doburoku’ in the Nagano dialect.