I didn’t like just what amounted to a fish head on a stick. This custom isn’t practiced much in Kyoto, and I can see why. A leftover grilled fish head on a stick isn’t very elegant.

It was no matter for me because my sardine head disappeared within a few days. I assumed that the always troublesome ‘karasu’ ravens, that often rip bags of garbage open on garbage day and are responsible for a street strewn with garbage – usually to be discovered after the garbage truck has passed, was the culprit in the case of the missing fish head.

D.I.Y. Home Construction Project Japanese Setsubun

The sardine head on a holly stick is called ‘hiiragi iwashi’ in Japanese. The characters are 柊 holly (hiiragi) and 鰯 sardine (iwashi). It literally means ‘sardine holly’. It is an ancient custom in Japan and one I have been fascinated with since I first saw it in Nara many years ago.

Well, I am a designer, and an architect. I believe that designers identify and solve problems, not just pretty things-up. Since last year, usually when I was riding my bicycle, I had been designing a new kind of Hiiragi Iwashi, in my mind. It had to be attractive, more sophisticated than just a fish head on a stick, it would have to pass muster for Kyoto. And, very importantly, it had to be raven-proof.

This was a real Japanese-style D.I.Y project. My materials and tools came from the home center, the fish monger and the riverside. I tried to keep my design as Japanese as possible; it should be simple and naturally attractive. I decided to use a whole sardine, uncooked. The sardine is fastened to a piece of slender bamboo for rigidity and a generous amount of holly branches and thorny leaves cover up the sardine from being easily spotted by the omnipresent and brutish ravens.

However, this design isn’t weasel or mink proof and you would be surprised at the number of weasel and mink you see scurrying around the quiet streets of Kyoto at night. They can just dash up a tsuchi-kabe (mud-plastered) wall and I guess this year I am just hoping that none will discover it.

The Final Product: KyotoFoodie-style Hiiragi Iwashi - Frontal View

KyotoFoodie-style Hiiragi Iwashi - detail

The History and Meaning of Hiiragi Iwashi
Apparently this custom is so old in Japan that no scholars have been able to pinpoint its origins. It is first mentioned in a diary called Tosa Nikki written by Kino Tsurayuki in 935. At this time mullet was used rather than sardine and it was a part of New Year’s shimenawa decoration. (At that time, Japan celebrated the Chinese lunar new year, the exact date changes every year falling between late January to mid February. Now Japanese celebrate the new year according to the Western calendar, on January 1st.)

Setsubun is the day before spring begins in Japan. Simply speaking, it is a kind of new year’s celebration and the ‘Oni’ demon is a troublemaker, so at the beginning of the new year, you want to drive him away. There are several Setsubun customs that all involve food and driving out illness and misfortune and inviting in happiness.

Oni are said to dislike the strong, penetrating and lingering smell of sardines. So, you want to cook and eat sardines on Setsubun. Then, to keep the Oni from entering your home, put the leftover grilled sardine head on or around your front door. Next, Oni are afraid of getting their eyes poked so the thorns on the holly leaf are very frightening to them. Put these two together, you have a double whammy, an oni-ni-kanabo.

Hiiragi Iwashi Just Installed on Setsubun

My Design
I like the idea of the sardine being front and center to the design, it is quite primitive, which I find charming. But, Oni dislikes the smell, not the sight of sardines. So, the sardine doesn’t really have to be readily visible. The most important thing is the odor. So, the sardine can be largely covered by the holly leaves and the hiiragi iwashi out to still be fully effective against the trouble making Oni.

The traditional hiiragi iwashi usually only has a few leaves on it, my design has a lot – 5 branches! Using a whole, large sardine allows for a lot more holly. If Oni are afraid of getting their eyes poked by the holly thorns, then the holly leaves should definitely be at the forefront. I am assuming that Oni sees the thorns and backs off rather than bumping into them first. Either way, I’ve got him with this design. The thorns are many, and out front.

Next come the form follows function aspects of the design. A big, stinky raw sardine on the front of a house is the equivalent of an ‘Eat Me’ sign to those pushy and unmannered ravens. So, this decorative talisman needs to have some self-defense. The sardine is nearly hidden from view head on. From below and up close, the head and eyes of the sardine can be seen, but I think you have to know what to look for. From a few meters away about the only thing seen is those holly leaves full of thorns.

The sardine is trussed and well-tied to a slender but sturdy piece of bamboo.

I thought about covering it up and wrapping it in plastic, that would make the contents visible but nearly in-penetrable to vermin but I really hate that. A lot of shrines now use plastic, transparent tape and other unnatural materials for the charms and talismans. It is a pity and very un-Japanese. My designs doesn’t cut any corners, it is 100% natural – and maybe a bit vulnerable. If it does get eaten, I will employ another Japanese tactic – kaizen; the philosophy of continual improvement and make a better design next year.

Hiiragi Iwashi in Daylight

In Need of Kaizen: Last Year's Hiiragi Iwashi

I will be working on my new and improved design for next year. We have had a number of people say that they want to do Japanese New Year’s Osechi Cuisine in their country. That is a major project. While I don’t know how many Oni are living overseas now, Hiiragi Iwashi would be easy to make and certainly get you talked about in your foodie community. Give it a try!

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Oni-ni-Kanabo 'Demon Roll' - Package

Oni ni Kanabo Mushi-pan Roll from Sentaro 京都 仙太郎 鬼に金棒
This confection is called Oni-ni-kanabo 鬼に金棒. Oni is a demon in Japanese culture and kanabo 金棒 is a metal pole that the demon carries around. It comes from a Japanese saying. Demons are very strong and scary and the metal pole (beating stick), in the hands of a fierce demon is very strong combination indeed. To be in the ‘oni-ni-kanabo’ position is to be stronger than strong, is to have an unbeatable advantage, a double advantage, unbeatable combination. That is the background on where the name and shape comes from. So, how about the taste?

Oni-ni-Kanabo 'Demon Roll' - Cut and Served

This novel confection is a long ‘pole’ of azuki bean paste (anko) that has been wrapped in a sheet of kokuto 黒糖 ‘black sugar’ mushi-pan ‘steamed bread’. It not only makes a convincing pole, it is really tasty! Sentaro has been mentioned a number of times on KyotoFoodie, way back in March of 2008, we introduced Sentaro’s rice flour kasutera (castella) which is otherworldly in texture and and subtlety of flavor. So, you can be sure that Sentaro has just the right touch for ‘bready’ wagashi.

I am usually not a fan of anko because it is too sweet or there is too much in wagashi confections, but the anko that makes the core of this demon roll is modest in quantity and sweetness. The kokuto mushi-pan makes it over-the-top for me. From the taste it would certainly seem that they didn’t skimp on kokuto, it has a huge and full taste of this wonderfully earthy and natural sugar and the texture of the mushi-pan made me think that it must have some kind of fairy dust sprinkled into it. As I ate it, the texture conjured up images of sylphs in fairyland, floating about, eating this impossibly light and fluffy steamed bread that is also moist and dense with flavor. Wow. That’s a Kyoto shinise for you! (A good one, that is, there are plenty of crappy ones.)

Packaging and Environment
I have complained about excessive packaging that is often synonymous with wagashi but this demon roll uses a modest (comparatively speaking, this is Japan) amount of resources in the packaging. It is just one layer of plastic wrap for hygiene and one piece of paper for the label. The paper the label printed on is white, I suppose they could have used unbleached paper.

Reference and Links
Discussion of the meaning and various translation of Oni-ni-kanabo on Proz.com

Map to Sentaro

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Two years ago I was introduced to Hisagozushi’s Setsubun Onimaki, literally ‘demon roll’ by Miwa. I had eaten this shinise’s sushi several times but I had no idea of their magical and very visually appealing eho-maki. Last year, I really wanted to eat one again but we were too late and Hisagozushi was sold out.

Seven Lucky Ingredients for Hisagozushi Ehomaki Onimaki 'Demon Roll'

This year, not only did I make a reservation the day before and schedule the pick up in the a.m. not the p.m., I arranged to do a short interview and get some photos of the master, Chef Ujita making my demon roll!

I knew that Hisagozushi must sell an insane amount of these delightfully decorated and very tasty sushi rolls on Setsubun but I assumed that they had some kind of fantastic machine that just cranked them out – they are a small shop!

The day before Setsubun, and two days before spring, I got to speak with the owner and head chef and he said that he and the staff we going to be up all night making ehomaki and working all day on Setsubun to fill orders. However, as I knew from my experience last year, they would not be able to meet the demand. And, everything is made by hand, no fancy machines!

Seven Lucky Ingredients for Onimaki 'Demon Roll' on Rice and Egg Sheet

Seven Lucky Ingredients for Onimaki 'Demon Roll' on Rice and Egg Sheet - detail

About Hisagozushi and Onimaki
This morning, February 3rd, I went over to Hisagozushi (ひさご寿し) to take some photos of my Oni Maki (鬼巻, demon roll) being made and to learn first hand about this foodie product that has fascinated me for a long time. By the way, I know from the KF access stats that this product is among probably the top 3 that have appeared on KF! Visually, it is a very compelling piece of sushi. As someone with a background in design and currently doing product and brand development, this is a product that I often recall.

The master was looking rather tired at 10 am this morning when I arrived and he still had a long, long day ahead of him! Chef Ujita gave a quick demonstration of how they make their Demon Roll. First you have to understand that 7 is the luck number in Japan and you want to have a lucky year ahead. So, the eho-maki has 7 ingredients rolled up inside rice and the egg wrapper. The ingredients are sliced shiitake mushroom simmered in sweetened soy sauce, kanpyo (dried gourd strips), chopped grilled anago eel, sliced takuan tsukemono (pickle), shrimp, cucumber and atsuyaki-tamago (thick egg omelet) strip. And this is all wrapped up inside that wonderful demon branded sheet of egg.

As Chef Ujita had a long day ahead of him so I asked the Okami-san 女将さん (proprietress), literally ‘woman general’, about the history of Onimaki and Hisagozushi.

Hisagozushi Master, Chef Ujita Rolling Onimaki 'Demon Roll'

Hisagozushi Master, Chef Ujita Rolling Onimaki 'Demon Roll'

Hisagozushi Master, Chef Ujita Rolling Onimaki 'Demon Roll'

Hisagozushi Master, Chef Ujita Rolling Onimaki 'Demon Roll'

"And here is Michael's Onimaki for 2010!"

Hisagozushi opened for business in 1945, the store has been in its current location since opening and now has counters in both Takashimaya Kyoto and JR Kyoto Isetan department stores. Hisagozushi, located in downtown Kyoto, is a small shop and uses lots of eggs in their various sushi offerings. Hisagozushi doesn’t have the space to cook eggs in addition to making sushi, so for 60 years they have been collaborating with a famous Kyoto egg shop. Hisagozushi is quite well known for their chirashi-zushi, which uses a lot of egg.

As I spoke with the Okami-san, I found myself beside myself for not picking up on this. First off, I have to say that this sushi roll is just the most compelling that I have ever seen. And, I didn’t realize how ‘Kyoto’ it is. The Okami-san was very understated about it, inarticulate almost. I distinctly felt that she might not be fully aware of how epic this was as she told me the story. “Well, about 10 years ago we and our egg maker were talking about making a new eho-maki. The egg maker suggested that we could make a wrapping with egg and we never liked the ones wrapped with nori because nori is rather hard to chew, and just quite plain.” I mean, every eho-maki in the land is wrapped with nori, right? Yes!

“So, we thought that if the wrapping were done in egg it would be more elegant — more Kyoto, and it would be easier to chew. The wrapping would be soft and tasty. And, our egg maker suggested that we could use an oni themed hot iron brand on the egg. We came up with an ‘oni’ demon design and that has been quite a hit ever since!”

This truly is one of the artifacts of Kyoto culinary culture that even in other season I often find myself thinking about.

Onimaki Box

Hisagozushi's Setsubun Onimaki 'Demon Roll'

Hisagozushi's Setsubun Onimaki 'Demon Roll'

Ehomaki - Directions for 2010 - This Year Face West by South-west

Setsubun Customs and Food
The main customs for Setsubun all involve food. Setsubun can be thought of as a kind of New Year’s celebration and you wish for plenty of good fortune for the new year and do anything possible to avert illness and bad fortune. The demon often seen at Setsubun brings bad fortune and you want to drive him out, especially out of your house.

Eho-maki – Lucky Direction Sushi Roll: Eat a sushi roll with 7 lucky ingredients facing the direction of good fortune for that year. (The direction changes every year. Eat it quietly and don’t stop while eating, wish for what you want in the coming year. (see this KyotoFoodie How to Eat Ehomaki and How to Eat Ehomaki article for more)
Mame-maki – Throw Beans Out Your Door: Put roasted ‘fukumame’ soybeans in a square wooden ‘masu’ cup and place in the ‘kamidana’ family shrine during the day on February 3rd. (If you don’t have a shrine, place in a high place, above the level of your eyes.) Between 8 and 10 pm throw beans out every door and window of the house (do the ‘genkan’ front door last) twice and say ‘Oni wa soto!’ (Demon out! 鬼は外) and close the door or window quickly and throw beans inside the room twice and say ‘Fuku wa uchi!’ (Good fortune and happiness in! 福は内).
Eat Beans: Pick up beans from the floor of the house, these are all charged up with good fortune now. This will keep you healthy and give you longevity. Eat the same number of roasted soybeans as your age, plus one. Eating off of the floor is not something normally done anywhere, least of all hyper-clean Japan. Traditionally, this is how it was done and Japanese homes have very clean floors. Now some companies sell ‘fukumame’ roasted soybeans in a hygienic sack that you can toss around your house, pick it up off the floor, open it and count out your beans, nice and clean. I have never thrown beans in the house. I just counted them out of the bag. Opps. Miwa checked various websites and this is indeed the proper way to do it. While I have never eaten off the floor, I like the idea because I am really into cleanliness. The floor in one’s home SHOULD be clean enough to eat off of – even if you do not do so in practice!
Hiiragi Iwashi – Put the Head on Your Front Door with Holly Leaves: The demon doesn’t like the strong smell of sardines, so grill one and eat it on Setsubun. The demon is afraid of getting his eyes poked. So, put the grilled sardine’s head on a holly stick with plenty of holly leaves and then put that on or around your front door. The smell will drive off oni and he will be afraid of getting his eyes poked by the thorns on the holly leaves if he were to try to come in your house. Aren’t Japanese demons easy to deal with? No magically passing through walls and so on! (see this KyotoFoodie Hiiragi Iwashi article for more)

Origin of Ehomaki
There are two competing theories regarding the origin of ehomaki. One says that merchants in the late Edo and early Meiji eras Senba (a part of Osaka) ate this special makizushi at Setsubun hoping for a new year of prosperity. Therefore this custom is more common in the Kansai region, rather than Kanto. Another theory states that a samurai under Toyotomi Hideyoshi coincidentally ate makizushi at Setsubun the day before a battle and was victorious; it then quickly became a custom. Peko likes the merchant theory best. source Setsubun Ehomaki, Mame-maki and Grilled Sardine

Here is our first Onimaki article, Setsubun: The Day Before Spring, Demons, How to Eat Eho-Maki and Throw Your Beans.

Kyoto Hisagozushi 'Honten' Storefront

Hisagozushi
Hisagozushi honten (main store) is located on Kawaramachi Street just north of Shijo Street. It on the west side of Kawaramachi Street, next to OPA shopping center. The nearby Shijo-Kawaramachi intersection is the heart of Kyoto. Hankyu Kawaramachi Station is there as well as Takashimaya Department Store. The honten offers both takeout and sit down dining.

Hisagozushi also has takeout locations in the food courts of Takashimaya Kyoto and JR Kyoto Isetan department stores in Kyoto.

Hisagozushi’s sushi is good, maybe a little pricey for a budget traveler. If you want to purchase the Onimaki, best to make a reservation on February 2nd and pick it up Feb 3rd. Hisagozushi does offer some other Setsubun and Eho-maki sushi but the Onimaki is the one to write home about!

Hisagozushi website: www.hisagozusi.co.jp (Japanese only)
English menu: Yes, with photos and easy to understand.
telephone: 075-221-5409 (probably no English spoken)
Address: Kyoto-shi, Nakagyo-ku, Kawaramachi-dori Shijo-agaru, Shioya-cho 144 (京都市中京区河原町通四条上ル塩屋町144)

Hisagozushi Kyoto Takashimaya Department Store Location - Waiting in Line for Ehomaki

Map to Hisagozushi Honten

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On February 3rd, people in Japan celebrate Setsubun, the coming of spring. Special sushi rolls called Eho-maki (恵方巻) and eaten while facing the auspicious direction for that year. After dinner, roasted soy beans, or iri-mame are thrown out the front door of the house to cast out demons (oni), disease and bad fortune and welcome spring and and a new year of good fortune.

Paku did some shopping at one of the major department stores in Kyoto and came over with some tasty Setsubun goodies.

Setsubun is associated with The Chinese New Year, or Lunar Calendar which was used for centuries in Japan, so this is a coming of spring festival as well as the traditional new year. It is still an important event in Japan. Setsubun properly refers to the day before the coming of any of the four season. So, this is actually, risshun (立春) , spring Setsubun.

Setsubun dinner is simple, sushi rolls (makizushi). The proper way to eat this dinner is to face a certain direction, this year it was south-east, and eat the entire sushi roll without stopping. Don’t speak, just make your wish! This takes longer than you might think, so you have time to wish for a lot!

Eho-maki, Iri-mame and Oni (demon) Mask

Eating the entire makizushi in one go is quite difficult and I would imagine that more than a few people have choked to death while eating their makizushi according to the rules.

This makizushi is called ehomaki (恵方巻) literally, ‘direction of blessing roll’, wrapped in egg is quite an innovation to my eyes. The oni is branded (yaki-in) on the sheet of egg that is used to wrap the sushi. While it is common to see a single yaki-in on various foods in Japan, usually egg based creations, we had never seen one like this where it covers the entire thing like this.

Someone must have invented a new machine, I thought!

Setsubun Sushi Rolls, Eho-maki – detail

Machine-made or not, it was one of the best damn makizishi I have ever had, and fun to eat!

It came packed in a cute little box to boot. Japanese put lots of energy and effort into packaging.

About those beans. The beans are roasted soybeans. They taste just fine if you are in to roasted soybeans, nothing to get real excited about, taste-wise.

What to do with the beans:

Iri-mame and an Oni (demon) Mask – detail

What you do here is put all the beans in a big bowl then each person counts out the number for your age, placing them in your own blog or plate. This is done after dinner.Then, together you count, one, two, three.. and eat one bean for each year.

This was actually the first time I had done this properly as Paku is a real traditional Japanese girl. Seeing my life as a plate of beans was strange.

As Paku was counting and we were eating beans, I was thinking in my mind the landmarks in my life that came to mind when I picked up each bean. First memories, first pet, t-ball, golden birthday, first kiss, — Paku was born –, lost my virginity, traveled abroad, graduated uni, came to Japan, turned 30.

As Paku was eating her last bean, she said out loud, “How long I have known you, darling!” Oh, sweet!

Some people eat one more bean, this is said to protect your from getting a cold and others say that it ensures a year of happiness.

Then with the remaining beans, you take them to the front door and say “Oni wa soto! Fuku wa uchi!” (鬼は外! 福は内!) Literally, “Oni out, good fortune in!” Then throw them out in the street. As this is the beginning of spring, some people say “Out with the old and in with the new!”

According to Wikipedia, in one region of Japan, they say something like “Oni‘s eyeballs — SMASH! SMASH!” I like that one!

I tried it out on Paku right away. As she was quietly reading after dinner I blurted out, “Paku’s eyeballs — SMASH! SMASH!”

Terrified, she looked at me like I was pointing a knife at her. I thought she was going to run away or call the police, maybe both! (The Japanese words are really scary.) I retorted, that I was just trying out what I learned on Wikipedia and that IS what they say in up in Fukushima Prefecture.

The throwing of beans, called Mame-maki (literally, bean scattering) dates back to ancient Japan. A Heian-era monk is said to have driven away a demon by throwing roasted beans at him/it. Ah, life must really have been simpler back then.

So there you have it, Setsubun. Ehomaki and roasted soybeans. Another fun Japanese festival intricately intertwined with food.

Eho-maki, Iri-mame and Oni (demon) Mask

notice the box in the background.

KyotoFoodie Setsubun Articles
Setsubun Ehomaki, Mame-maki and Grilled Sardine
Setsubun Customs: Hiiragi Iwashi (Holly and Sardine Head)
(2008) Setsubun: The Day Before Spring, Demons, How to Eat Eho-Maki and Throw Your Beans (this one)

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