Otokomae Tofu: Interview with Founder and CEO Shingo ‘Johnny’ Ito

March 10, 2010 6 Comments

In the last 30 years, two-thirds of the tofu producers in Japan have gone out of business. Seven years ago Shingo ‘Johnny’ Ito started Otokomae Tofu, moved to Kyoto to take over a bankrupt tofu factory and now has a total of 3 production facilities in Japan. Otokomae Tofu is surely the best known national tofu brand in Japan. Otokomae…

Kyoto Otokomae Tofu: Popular Products Review

March 3, 2010 19 Comments

Say hello to my favorite tofu brand: Otokomae Tofu. Otokomae Tofu is a Kyoto company, new and successful, but not an old and established shinise. It is now a well-known brand throughout the country even with some distribution abroad, but it is a very un-Kyoto company. While Otokomae Tofu may be un-Kyoto, I think that it breathes some needed…

Junk Food in Japan: Otokomae Tofu Mushi Pan Steamed Bread’

December 19, 2009 7 Comments

Mochi Mochi Mushi Pan, a steamed bread with a mochi-like texture is my current favorite Japanese convenience store junk food. (Not that I eat much from convenience stores, but I do enjoy observing their product development and marketing campaigns.) I was very happy to find a new variety of mushi pan that I like very much. Like Otokomae Tofu …

Junk Food in Japan: Otokomae Tofu Cream Pan Sweet Bread

December 17, 2009 7 Comments

I have been captivated by a duo of new junk food products in Japan! Here is the first of the duo. This is convenience store junk food sweet bread flavored with tofu. The tofu is made by a an upstart tofu company in rural Kyoto called Otokomae Tofuten that burst onto the scene about five years ago. Their brand name…

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